How does BlastWizard track click-throughs?

Question

How does BlastWizard track click-throughs?

Answer

BlastWizard automatically changes the formatting of the original links in your emails so that they point to Boomerang's servers. When one of the links is clicked, the click is recorded in BlastWizard and a split-second later the link re-directs to the original URL. The whole process takes less than a second and is imperceptible to the email recipient.