From Boomerang Wiki
Question
What is an External List and how do I use it?
Answer
Ability to use an external list to make a campaign comes in handy whenever you are testing the interest levels of 'prospective' leads that you are not ready to import into salesforce.com yet.
You can use an external list in combination with the leads and contacts in Salesforce
You can upload an external list and then import the responders into salesforce.com.Check our reporting section to download a responders report.
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