What is the “Spam Score” and how is it used?

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Question

What is the “Spam Score” and how is it used?

Answer

The Spam Score is automatically generated by BlastWizard for each email that is created, and is achieved by running the content through a spam filter that assigns a score for each piece of “spammy” content that it finds. The aggregate of each of those scores form the overall score, which indicates whether or not your email may be perceived as spam by other spam filters, and therefore affect your deliverability rate. Note that the system is imperfect, as are all spam filters.

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