From Boomerang Wiki
Question
Why do I need to verify an address before using it as the “Sender/reply to” address in the Campaign Wizard?
Answer
It’s just a safety precaution. We need to make sure that the from/reply to address is a valid one, and that the owner of the address approves of their email address being used for that purpose.
Also replies will be sent to this address. We want to ensure that the email address is receiving the replies when your recipients reply to your email.
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